Information

JoGrow has been active in pot plants since 1981. Our modern 30,000 m² nursery is located at the Hoenderparklaan 153 in Kwintsheul (Netherlands). Our assortment comprises about one hundred different houseplant varieties in different shapes and sizes. Depending on the season, we also provide a broad assortment of Dianthus and Hortensia. 

We are a member of the Decorum Company growers association, which has been the authoritative trademark in the professional trade for over ten years. Under the Decorum label, which stands for quality and reliability, we supply 1,200 different types of green and flowering pot plants to forty different countries.

We consider the environment of paramount importance. For that reason, we are MPS-GAP SQ certified (certification for compliance with the environmental demands of the retail sector).

Quality

JoGrow is a leading producer of green houseplants, Hortensia and Dianthus. We focus on the top quality segment of the market and stand out through our versatility and the number of varieties we provide. These days, most plant material is flown in from Central America instead of being transported by boat. This results in better quality plants because the transport between Costa Rica and the Netherlands takes less time. In the Netherlands, we take care of transport to Naaldwijk, Bleiswijk and Aalsmeer ourselves, which enables us to deliver to order and on time.

Core values

Pride & Ambition
We are proud of our products and we are ambitious in our continuous pursuit of improvement.

Fulfilling & Sharing
By informing each other correctly and on time (both internally as well as externally), we are able to fulfil all our promises. We consider it a challenge to go just that little bit further.

Versatility
Innovation and versatility take central stage in our assortment. Our working method is also versatile from start to finish. Continuous involvement in the execution of this has a very stimulating effect.